About Rabbit River Company

A real, deliberate business.

Rabbit River Company is the parent of Rabbit River Systems and the home for the practical ventures Kevin Butler builds around useful technology and real human needs.

Why Rabbit River exists

Rabbit River Company was founded by Kevin Butler after a long career in technology and sales. Its purpose is simple: to develop practical, durable work — businesses, systems, tools, and resources — that helps people navigate a period of fast technological change without getting lost in the hype.

The company stays intentionally small and focused. Rather than chasing every idea, Rabbit River develops a few connected things carefully and finishes them.

The founder

Kevin Butler’s career spans more than four decades of advanced electronics, technical training, systems engineering, enterprise technology, and sales. He began in the U.S. Navy, moved into corporate technology as a sales engineer in 1997, and became a full-time, quota-carrying sales professional in 2000. His work has included Fortune 100, Fortune 500, global, government, public-sector, and small-business customers.

Since late 2022, Kevin has worked with AI nearly every day — testing tools, building workflows, and separating practical business value from noise. Rabbit River is where that combined experience turns into useful work for others.

Proud U.S. Navy veteran.

What Rabbit River develops

Rabbit River Systems is the main operating and commercial business — practical customer systems, sales diagnostics, lightweight tools, and AI-assisted workflows for owner-led businesses. Over time, Rabbit River may also develop publications, educational resources, and focused digital products under additional company brands. New ideas are captured and considered carefully before anything is built.